Carefully crafted writing is an important and often effective art of communication. Attorneys can utilize this critical attribute through the creation of legal blogs.
Benefits Of A Law Blog
From my firm’s perspective and experience, blogging carries the potential to precipitate numerous personal, professional, and financial benefits such as:
Educate
Blogging enables you to educate current and prospective clients.
I urge you to remember that clients visiting legal websites are typically facing some type of legal issue. However, said subjects count on you to provide a basic overview of the law, clarification of their problem, and the steps they can take to address such concerns.
A well-crafted, legal blog tackles these issues in an organized, simple, and succinct manner.
Increase Client Base
An optimally constructed blog can help set your firm apart from the rest. Short, informative descriptions of laws and legal procedures written in layman’s terms often place potential clients in tune with the authors.
From my experience, these blogs demonstrate your concern, compassion, understanding, and desire to help the client in their time of need. Usually, clients gravitate to professionals who display such willingness.
Demonstrate Your Knowledge
Naturally, lawyers possess superior knowledge of the law. Authoring a blog enables you to showcase such mastery. At the end of the day, prospective clients want to entrust their well-being to attorneys demonstrating unsurpassed legal comprehension.
Enhance Your Professional Reputation
My experience has taught me that blogging can improve your professional reputation. Anyone can tout their education, skills, and accomplishments. However, displaying high-level informational command shows colleagues, you are a force to be reckoned with.
Tips For Successful Legal Blog Creation
I have learned that adherence to specific suggestions may increase your chances of authoring a successful legal blog. Such tips include:
Keep Subject Matter Specific
Experience has taught me that clients and other interested parties respond to blogs holding a more narrow focus.
For example, if you specialize in divorce, I strongly urge you to emphasize that subject and refrain from touching on broader or unrelated topics.
Therefore, in such instances, your entries can address pertinent topics like:
*Asset allocation
*Alimony
*Child support
*Child custody
*Parenting plans
*Contested divorce
*Uncontested divorce
Moreover, you should discuss any state-specific regulations governing the preceding crucial issues.
Post Frequently
I also firmly encourage you to post frequently. Doing so demonstrates your desire to share information and keep readers continually informed and, above all, interested in returning to your site for fresh and insightful material.
Develop Your Own Writing Style
While legal blogs should be written professionally with the intention of providing information, said entries should not be dull, dry, or like generic blogs found everywhere else.
Ergo, I highly encourage you to inflect your own ideas, experience, and personality into every piece.
Allow Guest Contributors
True, committed professionals will not be intimidated to include guest contributors. Occasionally, learned colleagues or friends might possess more knowledge or experience on a given topic.
You must remember that the primary goal is to inform and attract clients and if other learned professionals can help you attain this goal, welcome their contributions.